The Making of The Backyard Fire Cookbook Cover

The creative process of shooting a cookbook cover is always inspiring, exciting, surprising, confusing, and nerve-wracking — all at once.

Take, for example, the first cover I ever shot — the one for The CSA Cookbook. We photographed three variations of essentially the same scene, and in the end, the publisher chose the cover that I was originally uncertain about (but have since grown to love).

Then, there was The New Camp Cookbook cover. After submitting our ideas to the art director and getting the green light on a concept that everybody was on board with, the publisher ended up choosing a cover image that hadn’t even been on our radar at all.

With my third book, The Backyard Fire Cookbook (now available for preorder!), the process felt a bit more fine-tuned as it’s intended to be a companion title to my second book.

That meant we already had a general direction for the look and feel of the cover, as we wanted it to be visually similar to The New Camp Cookbook while maintaining its own identity.

We’d also “proven” ourselves to the publisher, who, by now, was familiar with Will’s style and knew what to expect with his work.

While I was in the middle of writing my book, corporate restructuring resulted in my editor moving to Harvard Common Press, an East Coast-based imprint of the parent company (Quarto Publishing, whom I’ve been signed with for years), so my title went with him.

Despite working with an entirely new creative team, things felt much calmer...

Read the whole post... »

CHECK OUT MY BOOKS

NOW AVAILABLE FOR PREORDER! The Backyard Fire Cookbook will help you get outside and master live-fire cooking with over 70 modern and approachable recipes for ember roasting, charcoal grilling, plank grilling, and cast-iron cooking.

The New Camp Cookbook offers over 100 modern recipes for campers, road trippers, and adventurers, plus practical tips for building a cooking fire, setting up a camp kitchen, and stocking an outdoor pantry. As seen in Time, Outside, and Food & Wine!

from Garden Betty https://ift.tt/2Rr6BmP